The idea behind the project was simple, create awareness for the European union, and then especially with the youth. Nobody thinks of himself as a euro citizen, why is that?
After research, we came to the conclusion that people have no trust in the EU. So many things happen behind their back. Especially the ” lobbying” part of the EU. After some interviews that was one of the terms that really made people feel angry about the EU.
So we made a campagne concept, which involved a citizen lobbyist, who lobbied for the “ideals” and ideas of the population, and not a company.
He would ask feedback, upload vlogs, and create “hope” in the EU.