The meaning of music in a digital world; Extended Self

Music has a huge impact on our being and going in the world

However, due to the shift in the society, it is getting easier to get music, it is clear that some value is lost in the process. One of those values is extended self, the ability of a human being to connect to a (physical) object, without sometimes a real indication why.

The customer journey, like buying a cd changed that dramatically due to the digitalisation, that we don’t even have the time to get attached to something like a cover. But if we can bring that value of really giving that song a personal touch, people will feel connected again.